As Buchanan’s Chief Diversity & Inclusion Officer, Lloyd Freeman is responsible for advancing and expanding diversity throughout the firm and across the legal industry as a whole. Lloyd develops and drives the firm’s diversity initiatives related to attorney hiring, retention and advancement. He oversees the firm’s Diversity & Inclusion Council and promotes equitable policies, mentorship and sponsorship as key retention initiatives. Through the use of data & analytics, Lloyd identifies potential risk areas and centers intentionality and accountability to drive meaningful impact. Lloyd also works to ensure that the firm continues to be a driver of diversity and inclusion in the communities in which it serves. Some of these initiatives include the firm's supplier diversity program, corporate share program as well as key partnerships with local nonprofits dedicated to promoting all dimensions of diversity. Additionally, he collaborates with Buchanan’s clients to meet and advance their diversity and inclusion goals and coordinates partnerships for mutually-beneficial programs such as internships, thought leadership, speaking engagements and more. Lloyd is also involved in nurturing key partnerships to drive strategic diversity and inclusion marketing, as well as business development initiatives.  

Lloyd has been a champion of diversity and inclusion in the legal profession throughout his career, including in his roles as a litigation partner and a Chief Diversity Officer at his previous firm. He is a sought-after speaker and is frequently called upon to discuss diversity-related topics and corresponding impacts on corporations and their employees. He has shared his expertise with Law.com, Bloomberg Law, the Philadelphia Bar Association, the Pittsburgh Steelers, Waste Management and many others. Lloyd speaks and publishes articles on a wide range of topics, including implicit bias, microaggressions, psychological safety, operationalizing D&I, and inclusive leadership. Following the Supreme Court's ruling in Students for Fair Admissions, Inc. v. University of North Carolina, et al. and Students for Fair Admissions, Inc. v. President & Fellows of Harvard College, Lloyd has spoken frequently on the practical and legal implications of conducting diversity programs within corporations.