As the Chief Experience Officer, Lloyd Freeman plays a pivotal role in enriching the firm's culture by cultivating an inclusive environment where every employee feels valued and engaged. He leads the firm's diversity & inclusion program, which focuses on advancing inclusion both internally, across the legal industry and in the communities where Buchanan operates. He is dedicated to ensuring exceptional client satisfaction by developing innovative strategies that promote positive client interactions and highlight the unique offerings available through the firm's full-service platform. Lloyd collaborates closely with Buchanan's recruiting team to refine recruitment strategies, ensuring that the firm's core values resonate with prospective candidates. He also nurtures relationships with firm alumni and forges connections within the legal community; all aimed at supporting the firm's overarching growth and seamless integration.

In his role, Lloyd is responsible for expanding the firm's diversity initiatives related to attorney hiring, retention, and advancement, while overseeing the Diversity & Inclusion Council. He promotes equitable policies, mentorship, and sponsorship as key retention strategies. Utilizing data and analytics, Lloyd identifies potential risk areas and emphasizes accountability to drive meaningful impact. Lloyd is known for his ability to develop creative, mutually beneficial programs for firm clients, community organizations and corporate partners through initiatives like the firm's supplier diversity and corporate share programs. 

Lloyd has been a champion of diversity and inclusion in the legal profession throughout his career, including in his roles as a litigation partner and a Chief Diversity Officer at his previous firm. He is a sought-after speaker and is frequently called upon to discuss diversity-related topics and corresponding impacts on corporations and their employees. He has shared his expertise with Law.com, Bloomberg Law, the Philadelphia Bar Association, the Pittsburgh Steelers, Waste Management and many others. Lloyd speaks and publishes articles on a wide range of topics, including implicit bias, microaggressions, psychological safety, operationalizing D&I, and inclusive leadership. Following the Supreme Court's ruling in Students for Fair Admissions, Inc. v. University of North Carolina, et al. and Students for Fair Admissions, Inc. v. President & Fellows of Harvard College, Lloyd has spoken frequently on the practical and legal implications of conducting diversity programs within corporations.